Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy? The Violence of the Customer Experience The Consumer Driven EconomyEnduring Shift in the Way The Consumer Economy OperatesBrand Apocalypse is Coming...
REALITY CHECK Retailers Own Your Customer Brand Perception & Experience. A loaded retailer is a happy retailer became a loaded retailer is an eBay retailer became a loaded retailer is transshipping and driving your online price erosion! Do you know what you’re retailers are doing? – Do you have sufficient...
Problems client expressed holding them back from competing in the digital economy. We partnered in applying systems and processes to help them navigate the transition to successful go-to-market strategies and behaviors! PROBLEMS: * Decades without best practices, doing it the way we’ve always done it * Old school go-to-market behavior of...
Questions Brand Leaders Must Ask Themselves Download: Questions Brand Leaders Must Ask Themselves (PDF) CUSTOMER Are you viewing retailers as customers or as partners in delivering your intentional customer experience? A sale is not a sale until the gear is in the customers hands, until then its marketplace impact and...